BOOKMAKER REVIEWS
About Sports and Betting's UK Bookmaker Reviews
At Sports and Betting, we give you our guarantee. Each individual bookmaker that we decide to work with, receives a full bookmaker review. We do not work with any bookmakers that we wouldn't recommend to our own friends and family. Things we always check:
​
-
That every bookmaker holds the correct licence in the UK and is regulated by the Gambling Commission
-
Every bookmaker has customer service available
-
Each bookmaker has positive reviews from real players and is known to be trustworthy
​
We explore a number of different topics when reviewing a bookmaker. Including:
​
-
The company they are owned by
-
How safe they are to play with
-
What the product is like / what markets you can explore
-
The product's user-friendliness
-
Quality of promotions and propositions on offer
​
Feel free to browse below and read our different UK licenced bookmaker reviews. ​​​
​
ALL BOOKMAKER REVIEWS
Bookmaker Reviews in the UK
If you like sports betting, choosing the right bookmaker is important. It's like any product in life, you need to find the right one for you. At Sports and Betting, we write unbiased bookmaker reviews to help you find the right one. Our experts test each bookmaker based on different factors, so you can compare and find the right fit for you.
What to Look for in a Bookmaker:
​​
-
Reputation: We only review bookmakers that are licensed by the UK Gambling Commission. This means they do everything by the book. Your funds and personal data are secure. Bookmakers with a UKGC licence (UK Gambling Commission) have to follow all government regulations, meaning protecting the player comes first.
-
Betting Markets: It is important to have a good variety of markets when it comes to betting. Gone are the days of offering only traditional markets. In 2024 it is vital that bookies offer interesting propositions across different sports. We check the range of sports and events available for betting.
-
Bonuses and Promotions: Good welcome bonuses are good for attracting new players. But what are the offers and promotions like for existing customers? Are they going to keep you interested? Our reviews cover welcome bonuses, free bets, and ongoing promotions. We also check the terms and conditions to ensure they are fair to punters.
-
User Experience: In a world where people are growing evermore impatient, a good user experience is essential. Fast loading times, responsiveness and even site layout are all analysed by our team. You want a bookmaker product to be quick and easy to use, not something difficult and slow.
-
Customer Service: Reliable customer service can make or break a bookie. We test the responsiveness and helpfulness of the bookmaker's customer service. We do this through each of their available channels, including email, socials and live chats.
At Sports and Betting, we are want to provide you with un-biased bookmaker reviews. We will do this by comparing each bookmaker fairly, using the same benchmarks each time. If you have any suggestions on other features you would like us to take into consideration, please let us know!