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1. Reputation: We only review bookmakers that are licensed by the UK Gambling Commission. This means they do everything by the book. Your funds and personal data are secure. Bookmakers with a UKGC licence (UK Gambling Commission) have to follow all government regulations, meaning protecting the player comes first.
    

2. Betting Markets: It is important to have a good variety of markets when it comes to betting. Gone are the days of offering only traditional markets. In 2024 it is vital that bookies offer interesting propositions across different sports. We check the range of sports and events available for betting. 
    

3. Bonuses and Promotions: Good welcome bonuses are good for attracting new players. But what are the offers and promotions like for existing customers? Are they going to keep you interested? Our reviews cover welcome bonuses, free bets, and ongoing promotions. We also check the terms and conditions to ensure they are fair to punters.
    

4. User Experience: In a world where people are growing evermore impatient, a good user experience is essential. Fast loading times, responsiveness and even site layout are all analysed by our team. You want a bookmaker product to be quick and easy to use, not something difficult and slow.
    

5. Customer Service: Reliable customer service can make or break a bookie. We test the responsiveness and helpfulness of the bookmaker's customer service. We do this through each of their available channels, including email, socials and live chats.

At Sports and Betting, we are want to provide you with un-biased bookmaker reviews. We will do this by comparing each bookmaker fairly, using the same benchmarks each time. If you have any suggestions on other features you would like us to take into consideration, please let us know!